本系列節目中，帶有抱負的時尚和美容企業家提出了自己的理念，以獲得一組投資專家提供資金的機會，幫助他們發展事業。在此同時，專家們除了拿時間和金錢作賭注，也為每位企業家提供了嚴厲且睿智的建議。而「決戰時裝伸展台：時尚新興企業」可能是一場優良合作夥伴關係的開始，也可能是他人夢想的終點。
The series showcases aspiring fashion and beauty entrepreneurs as they pitch their concepts for the chance to secure funds from a panel of expert investors to help grow their budding ventures. With their own time and money on the line, the experts give each entrepreneur tough love and sage advice as they pitch their concepts with hopes of securing an investment. With so much at stake, “Project Runway: Fashion Startup” could be the beginning of a beautiful partnership for some, or the end of a dream for others.
